It's been my experience that
Experience Counts

My background includes a unique blend of business, marketing & advertising and franchise experience. I’ve been a Fortune 500 marketing leader and a franchise owner.

I know how to get things done for your company and how to successfully achieve desired business results.

About Brian 

I  have been in marketing my entire career, building brands and providing strategic marketing leadership in the food service, refreshments, retail, financial services and consumer marketing sectors.  A recent venture in entrepreneurship has given me  a much deeper knowledge and experience integrating marketing  with other aspects of business.

  • Operating partner of a multi-unit Krispy Kreme retail and wholesale franchises responsible for managing the business operations, retail stores and wholesale distribution business. Served on the Krispy Kreme National Marketing Council.
     

  • Group Vice President of Marketing  for ARAMARK, leading the $2.2B Business and Industry Group and Vice President of Refreshment Services.
     

  • Senior Vice President and Director of Client Services at LevLane Advertising/Public Relations/Digital. Managed key clients including Comcast Corporation, Santander Bank, Midas International, Rita’s Italian Ice, Life Care Services, The Philadelphia Zoo and the Philadelphia Airport.
     

  • Recognized as Account Manager of the Year by  Midas International and the Philadelphia Ad Club.
     

  • Education: BS in Business Administration  Philadelphia University.
     

  • Die hard Eagles fan, golfer (hacker really), and lover of cheese and chocolate.

KRISPY KREME
  • ​Launched retail stores from construction through grand opening
     

  • Fostered a growth culture leading to over 15 internal promotions from team member to manager
     

  • Built an active, loyal social media and email following that led to increased traffic and sales
     

  • Elected to National Krispy Kreme Marketing Council
     

  • Produced a unique Iced Coffee promotion that increased sales by over 20%

  • Guest Satisfaction metrics exceeded national chain average by over 10% annually
     

  • Formulated from scratch a profitable route-based wholesale business in grocery, gaming and education channels
     

  • Received national recognition for Fundraising sales growth with an increase of over 10%
     

  • Improved numerous processes and best practices for marketing, finance, retail and manufacturing

 
 
ARAMARK
  • ​Introduced Dunkin’ Donuts into office coffee channel with an exclusive ARAMARK partnership exceeding sales goal by over 200%
     

  • Developed advertising campaigns that resulted in double digit sales increases and improved sales force productivity by 24%
     

  • Led  annual strategic planning  that focused on maximizing services most profitable segments resulting in exceeding profit plan by 5%
     

  • Linked retail marketing efforts with execution and training of operating standards across 2,000 restaurants, decreasing costs, increasing customer participation and sales growth in excess of 5%
     

  • Developed and launched 1st & fresh Catering in Philadelphia, NY and Chicago

  • Instrumental in leading  national research study which linked the value of office refreshments with improved workplace productivity leading to a new value proposition and 43% sales growth
     

  • Created “The Complete Breaktime Experience” focused on service in a commoditized category
     

  • Designed new equipment, value proposition and sales strategy for AquaMark; a point-of use water filtration system resulting in expanding sales growth from $4M to $18.2M
     

  • Focused coffee strategy on single cup and premium brands resulting in industry leading sales in Starbucks, Green Mountain and Seattle’s Best brands. Placements grew from under 1,000 brewers to over 6,000 units
     

  • Published three white papers that positioned ARAMARK as thought leader on key industry issues resulting in increased visibility and new business

MIDAS INTERNATIONAL
  • Managed marketing for 10 franchise groups across the country
     

  • Developed promotions that brought customers into stores on a more frequent basis
     

  • Served on national store merchandising task force

  • Identified through research that owners of foreign cars did not think of Midas for service – Created the “International Brake Sale,” which successfully targeted this market
     

  • Recognized as Account Executive of the Year and Agency of the Year

RITA'S ITALIAN ICE
  • Built brand strategy for regional chain to expand nationally
     

  • Created franchise sales strategy
     

  • Identified key customer groups through marketing segmentation

  • Created store marketing manual
     

  • Led research for new products and developed new product launches
     

  • Managed Franchisee Marketing Council

 
 
 
RECENT PROJECTS
  • Developed researched based go-to-market strategy and tactics to add  a corporate and social catering business to local family restaurant.
     

  • Created media and marketing plan for a new vodka brand

  • Strategic Planning for a food service company
     

  • Retail Mystery Shopping program and competitive analysis.